Writing prompts that work

The prompt is the single biggest lever on output quality.

Describe motion, not just the product

The model already sees your image — tell it what should happen: the camera move, the lighting, the creator's action, the pacing. "Static product on a table" gets you a static video; "slow dolly-in as morning light rakes across the leather" gets you an ad.

Let AI draft it, then edit

Write with AI studies your image (and your brand voice + persona) and writes a full brief paced to your chosen duration. Treat it as a strong first draft and tweak it. It costs a small number of credits per click — shown on the button.

Test 3 angles at once

Generate 3 angles writes three structurally different hooks (Problem → Solution, Social proof, Transformation) in one go so you can compare and pick the strongest. Each angle is its own small debit.

Ground it with product context (optional)

Open Product context and add a product name and/or a store URL (Shopify / Amazon / your site). The AI grounds its understanding in your real copy instead of guessing from the image alone.

Stay inside the character budget

The budget depends on the quality tier you picked: 2,000 characters on Version 2.0, 5,000 on Version 2.5. The counter under the box shows the limit for your current tier, turning amber as you approach it and red at it. Going over means the model would truncate the brief, so the counter keeps that budget visible. Switching to a smaller tier trims an over-long brief on a sentence boundary and tells you it did.

Spoken language & tone

• Pick a spoken language chip to insert a lip-sync directive into the prompt (it counts against the character budget). Leave it None for visual-only.
• The tone slider biases a single "Write with AI" call more serious or more playful; 50 = your brand default.