When a presenter sells better than a demo
Some products need explaining: what it does, who it's for, why it's different. A presenter talking straight to camera does that faster than any animation, and people remember a face.
Spokesperson vs. creator: what's the difference?
Both use a person on camera. The difference is the tone.
| Spokesperson | UGC creator | |
|---|---|---|
| Feels like | A friendly expert | A customer sharing a find |
| Setting | Clean, simple background | A real home, car, bathroom |
| Script | Structured: problem, solution, proof | Loose, personal, conversational |
| Best for | Explaining, onboarding, B2B, higher prices | Impulse buys, social proof |
In AdVideoLab both come from UGC mode. The brief sets the tone: describe a presenter in a bright studio for a spokesperson, or a customer at home for UGC.
Write the script for listening, not reading
- One idea per sentence. Presenters who pack in clauses sound like they're reading.
- Say the benefit before the feature. "You'll sleep through the night" before "made with magnesium".
- Plan about 2.5 words per second. A 15-second video fits roughly 35 to 40 words.
- End with one clear action.
Keep the same presenter across videos
Consistency builds recognition. Save a persona once (age, style, setting, voice) and use it for every product video. The same "face of your brand" can then speak nine languages without a new casting.
Rules for real people
If you want a real person, such as a founder or an employee, to appear, you need their written permission for AI-generated commercial use. AdVideoLab asks you to confirm this before you generate, and the Acceptable Use Policy lists what is never allowed. Generated presenters who don't resemble a real person are the simplest option.