E-commerce Product Video Ideas by Category

The hook that sells a serum won't sell a kitchen gadget. Match the angle to the category. Here's a starting idea per vertical you can generate today.

Beauty & skincare

Lead with the result and the glow. Before/after works beautifully in Transition mode — dull skin (A) to radiant (B).

Supplements

Sell the routine and the feeling, not chemistry. UGC mode with a relatable creator describing energy or focus outperforms product close-ups.

Tech & gadgets

Lead with the wow-demo. Show the one moment it does something surprising. Single Image mode with a tight, punchy motion beat is ideal.

Food & beverage

Trigger appetite and convenience. Slow, textured motion — steam, pour, crunch — plus a POV hook. Keep it short and sensory.

Fashion & accessories

Sell the look and the compliment. "Looks more expensive than it is" and styling reveals work; UGC or Transition both fit.

Home & lifestyle

Show the problem it removes from a daily routine. Problem→solution hooks convert because the pain is concrete.

How to execute fast

Add Product context (name + store URL) so the AI grounds its angle in your real category and copy, then Generate 3 angles to test which framing lands — see Writing prompts that work.

Generate an ad for your product.