How to Write Video Prompts That Sell

The model already sees your image. Your prompt's job is to tell it what should happen — and that's where most people leave performance on the table.

Describe motion, not the noun

"Product on a table" gets you a static clip. "Slow dolly-in as morning light rakes across the label, hands lift it into frame" gets you an ad. Direct the camera move, the lighting, the action and the pacing.

Match the mode

• UGC — describe the creator's action and delivery; the persona controls who's on camera. Guide
• Single Image — describe the camera move and motion; no person. Guide
• Transition — describe the motion that bridges frame A into frame B. Guide

Ground it with product context

Open Product context and add a product name or store URL so the AI works from your real copy, not a guess from pixels. It's optional but noticeably improves accuracy.

Stay under 2000 characters

The model hard-caps prompts at 2000 characters; the on-page counter keeps that budget visible and turns red at the limit. Spoken-language directives count against it too, so add the language chip rather than padding the prompt.

Let AI draft, then you direct

Write with AI produces a full, duration-paced brief from your image and brand voice. Edit it like a director's note. For the fuller playbook see Writing prompts that work.

Open the generator and write your first brief.